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Position the business.
Brand strategy, repositioning and visual direction for businesses whose identity no longer matches what they have become.
Who it is for: Established businesses, hospitality venues and B2B companies that have outgrown their original identity.
The problems this solves
- The business looks smaller online than it is
- Messaging changes depending on who writes it
- No visual rules, so every asset looks different
- Competing on price because the positioning is unclear
What we deliver
- Brand Strategy
- Rebranding
- Digital Positioning
- Visual Direction
- Messaging
- Content Direction
How it works
01
Audit
Where the brand sits today against its market and competitors.
02
Position
Audience, offer, message hierarchy and tone.
03
Direct
Visual direction, typography, photography and content rules.
04
Apply
Rollout across website, social, campaigns and physical touchpoints.
Questions
Is this a full rebrand?
Not always. Many businesses need repositioning and clearer direction rather than a new logo. The audit decides.
How long does it take?
Positioning work typically runs four to six weeks before design or build begins.