AI-powered optimisation
We build automation and AI agents with our Addept.ai team, connecting campaign learning to tools shaped around the operation rather than relying only on off-the-shelf software.
All services
Paid social performance
Meta & Instagram Ads that sell.
/SET is a Dublin-based performance marketing agency that manages Meta and Instagram Ads for ecommerce, hospitality and service businesses, combining paid media with in-house AI automation and Ireland–Brazil market expertise.
What we do
From spend to measurable sales.
Campaign strategy
Commercial goals, channel roles, account structure and a test plan tied to real margins.
Creative production
Paid-social concepts, copy, statics and short-form video designed for systematic testing.
Audiences & retargeting
Prospecting, customer lists and retargeting journeys configured around buying intent.
Conversion tracking
Meta Pixel, Conversions API and GA4 configured to improve measurement and optimisation.
Ongoing optimisation
Weekly budget, audience, placement and creative decisions based on useful signals.
Monthly reporting
A clear view of spend, revenue or leads, cost per result, learning and next actions.
Why /SET
Media, systems and market context.
Vertical experience
Hands-on work in hospitality and local retail means we discuss margins, capacity, average order value and repeat purchases — not just impressions.
Ireland ⇄ Brazil
A bilingual team for brands testing Brazilian social commerce or Brazilian businesses entering Ireland and the wider EU through Dublin.
Engagement
Plans from €[price pending] / month.
Management scope and media budget are set after the audit. The monthly fee is quoted separately from the advertising spend paid to Meta.
Performance proof
Real numbers belong here.
These spaces are reserved for verified client results. No performance claim will be published until the client and figures are confirmed.
Client + metric pending
[CASE STUDY PLACEHOLDER — replace with real client, baseline, result and timeframe]
Client + metric pending
[CASE STUDY PLACEHOLDER — replace with real client, baseline, result and timeframe]
Client + metric pending
[CASE STUDY PLACEHOLDER — replace with real client, baseline, result and timeframe]
FAQ
Straight answers before we start.
How much should I budget for Meta Ads?
The right media budget depends on your average order value, margin, market and sales target. We review those numbers before recommending a test budget, and our management fee is separate from the amount paid directly to Meta.
How long until I see results from Meta Ads?
Campaign data starts arriving immediately, but a useful learning period normally takes several weeks. Timing depends on traffic volume, creative quality, conversion tracking and how quickly purchases or qualified enquiries occur.
Does /SET manage ad accounts directly or just consult?
/SET provides hands-on management. We plan campaigns, coordinate creative, configure audiences and tracking, monitor performance, optimise delivery and report against sales or qualified enquiries.
Can /SET help me sell in Brazil as well as Ireland or the EU?
Yes. Our bilingual Ireland–Brazil team can help international brands test Brazilian social commerce and help Brazilian businesses adapt campaigns and offers for Ireland and the wider EU market.
What makes /SET different from other Dublin performance marketing agencies?
/SET combines paid-social management with in-house AI and automation capability, practical experience in hospitality and local retail, and a bilingual team working across Ireland and Brazil.
What is included in monthly reporting?
Reporting covers media spend, tracked revenue or leads, return on ad spend where purchase data is available, cost per result, creative performance, tests completed and the priorities for the next month.
Free Meta Ads audit
Find the next revenue opportunity.
Share your website and current spend. We'll identify the first account, tracking or creative priorities worth discussing.