Hospitality · Digital Growth
Connecting venue, events, bookings and digital discovery.
One venue, several audiences: walk-ins, event enquiries and group bookings. The digital experience had to serve all three without confusion.
- Client
- Plunkets
- Industry
- Hospitality
- Location
- Ireland
- Project
- Website, bookings, content and local search
The challenge
Events, food and bookings competed for attention across scattered pages and social accounts. Enquiries arrived by direct message and were easy to lose.
The opportunity
Bringing bookings, events and content into a single journey makes the venue easier to choose and easier to run.
The strategy
Structure the site around intent — eat, book, host — and connect content and local search to each path.
What we did
Website
Clear paths for dining, events and private hire.
Booking experience
Booking and enquiry flows integrated into every relevant page.
Content
Seasonal and event-led content planned ahead of demand.
Social media
Feeds aligned with what the venue is actually promoting that month.
Local search
Location pages, listings and structured data.
Campaigns
Event and seasonal campaigns with measurable enquiry tracking.
Before and after
Before
- — Scattered information
- — DM-based enquiries
- — Unplanned content
- — Weak event visibility
After
- — One clear journey
- — Trackable bookings
- — Planned content calendar
- — Visible events
- Website
- Booking Experience
- Content
- Social Media
- Local Search
- Campaigns